Marketing Analysis
& Pricing
Home Preparation
& Staging
Marketing
& Showings
Offers
& Negotiation
Contract
& Paperwork
Closing
& Beyond

Sell My Home in Calgary, AB a

Selling your home is more than just sticking a “For Sale” sign in the yard. It’s about protecting your biggest financial asset, navigating Calgary’s dynamic market, and making sure your property gets the attention (and the offers) it deserves. At The Clegg Group, we don’t treat listings like commodities. We treat them like the investments they are, and we market them with precision, strategy, and care.

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Why Sell With The Clegg Group

You have choices when it comes to real estate agents in Calgary. But here’s the thing: not every agent is built the same.
What sets us apart?
 
1. Boutique Advantage – We’re not a massive, faceless brokerage. We’re a boutique firm that delivers a personalized, high-touch experience. Your home won’t get lost in a sea of listings.
 
2. Proven Reputation – 95% of our business comes from referrals. People don’t send their friends to someone who doesn’t deliver.
 
3. Financial Expertise – With a background in financial advising, Robin Clegg brings sharp financial strategy to every sale.
 
4. Luxury, Inner-City & Infill Focus – We specialize in Calgary’s most sought-after communities, from established inner-city neighbourhoods to new construction homes.

Our Selling Process

We guide you so nothing is left to chance:
 
1. Strategy & Analysis – We start by setting a clear timeline and conducting a detailed market analysis (CMA). This ensures your list price is spot-on based on recent Calgary sales, not guesswork.
 
2. Home Prep & Staging – We advise on repairs and professional staging to highlight your home’s best features. (Research shows staging and a spotless presentation can make your listing stand out.) We also clear clutter and depersonalize so buyers can envision themselves in your space.
 
3. Marketing & Showings – Next we create an eye-catching listing with high-end photos and virtual tours. We launch your home across MLS, our website, social media, email campaigns and broker networks. We host showings and open houses to qualified buyers.
4. Offers & Negotiation – When offers come in, we scrutinize every term (not just the price). We negotiate vigorously for your best outcome – considering financing terms, inspection clauses, and more – until we secure the right deal.
 
5. Closing – We handle all paperwork, legal requirements, and coordinate with lawyers/notaries. Our goal is a smooth close so you can hand over the keys (and check) with confidence and minimal stress.

Real Estate Marketing Plan for Sellers

Our comprehensive marketing plan ensures your Calgary home gets maximum exposure:
 
1. Strategic Pricing – We crunch the numbers and set an optimal list price using a Comparative Market Analysis, balancing market conditions and your goals.
 
2. Professional Presentation – We
arrange professional staging (if needed) and hire top-notch photographers and videographers. Beautiful photos and 3D tours make buyers take notice.
 
3. Multi-Channel Promotion – Your listing goes live on REALTOR.ca/MLS and major sites. We target buyers on social media, email lists, and our personal networks.
 
4. Digital & Traditional Ads – Online ads are backed up with print marketing – custom postcards, brochures and yard signs, plus broker-open houses for maximum reach.
 
5. Honest Guidance – We keep you informed every step (no smoke-and-mirrors). If something isn’t working, we adjust the plan. You get straight answers and data – never platitudes
4. Offers & Negotiation – When offers come in, we scrutinize every term (not just the price). We negotiate vigorously for your best outcome – considering financing terms, inspection clauses, and more – until we secure the right deal.
 
5. Closing – We handle all paperwork, legal requirements, and coordinate with lawyers/notaries. Our goal is a smooth close so you can hand over the keys (and check) with confidence and minimal stress.

FAQs

How Do I Know What My Home Is Worth Before Selling?

The most accurate method is a Comparative Market Analysis (CMA). We’ll compare your home to similar recently sold Calgary properties to pinpoint its market value. We’ll gladly provide this CMA for free – it’s our bread and butter. There are online “home value” tools (like Zillow’s Zestimate), but use them with caution. Zillow’s median error is around 7%meaning the estimate can easily be tens of thousands off. Bottom line: a professional CMA beats an anonymous online guess.

What’s Included in the Clegg Group’s Real Estate Marketing Plan?

Can You Help With Selling Both Residential and Commercial Properties?

Contact Us Today

Ready to find out what your home is really worth? Request your free home evaluation today, and let’s start planning your next move.

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